Wax London Harrods Pop Up

This is a big moment for us at Wax. We’ve just opened our first pop-up inside Harrods’ iconic Knightsbridge store. As an independent brand born and built in London, stepping into a space like this carries weight.

The pop-up is a full expression of who we are. From bespoke wardrobes in our signature orange to a 75” digital screen playing our seasonal campaign creative and a prominent halo-lit logo, every element has been designed to showcase our brands’ identity.

As part of the three-month installation, we’ve also introduced a Harrods-exclusive Tellaro knit - reworked in a clean ecru colourway with a broken beige stripe, limited to just 50 pieces. A considered way to mark the occasion.

Drop in to see the space.

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