Newness On Repeat
Summer's winding down, and we've got our eyes on what's next. Here's the first instalment of our new season drop - new pieces landing every week un...
Read moreWelcome to Wax:
Autumn 26: An Ode To London
The season is shifting. Summer's had its run - the sun is cooling, the leaves are turning an orange hue, and London's settling into that quieter mood it reserves for the back end of the year. This is it. Autumn's here. Alongside the usual touches the season brings, our attention - and yours - turns to something that's more our bread and butter: a new collection of autumnal pieces. Our Autumn '26 collection is our most impressive to date - so impressive, in fact, that we're splitting it into two drops.
To mark the launch of drop one, we present our hero campaign 'An Ode to London' - inspired by William Wordsworth's 'Composed upon Westminster Bridge,' a love letter to the city written in 1802 that still rings true today. Voiced over the film and set against city skylines, hidden gems and the spots locals love, the campaign is our own tribute to the collection and the city we call home - made by a crew who love this place as much as we do.
This is just the beginning of Autumn - there's much more to come.
Summer's winding down, and we've got our eyes on what's next. Here's the first instalment of our new season drop - new pieces landing every week un...
Read moreWhen your favourite brand (Wax) drops a sale spoilt with sartorial riches, it can be hard to know what - or what not - to spend your hard-earned pe...
Read more