The Wax Denim Guide

At Wax, we make great denim. No stretch or elastane, just durable, versatile denim that’s responsibly sourced and finished with expert stitching to get the best from the fabric. But quality isn’t just about how long a pair of jeans lasts - it’s about how you live in them, and how they live for you.

The Russell - Regular, Straight Fit

A timeless straight fit from waist to ankle, cut with a regular leg and built on the blueprint of the everyday jean. Made for you, your dad, and whoever comes next. A style that’s remained relevant for decades - and one that’s made to endure for many more.

Available in Seven Washes & Two Leg Lengths

The Felix - Loose, Straight Fit

A relaxed straight-fit silhouette designed for effortless comfort, the Felix falls cleanly from thigh to ankle. It strikes a balance between modern and traditional - bringing together the best of both. Easy to wear, easy to live in.

Available in Ten Washes & Two Leg Lengths

The Ramsdale - Relaxed, Barrel Fit

A relaxed barrel leg that tapers gently towards the ankle for a shape that sits just on the shoe. Raw indigo denim gives it structure and hold. Curved where it counts, sharp where it lands.

New For The Season And Available in Raw Indigo

Japanese Selvedge Denim

Japanese selvedge denim is the gold standard of all denim - but made in Japan is what makes it so.

Made In Japan

Made in Japan is far more than a location of origin. It's a mark of authority, artisanal craft, assured premium quality and a seal of approval among even the most educated denim aficionados. It means one thing: the best in the world. This season marks our first foray into Japanese selvedge denim, showcased through our bestselling Felix jeans silhouette.

Shop Selvedge Jeans

Selvedge Denim

Selvedge denim begins on traditional shuttle looms, where fabric is woven with care, patience, and precision. The result is a clean, finished edge - a hallmark detail best seen with a turn-up at the hem. Built tougher by nature, it takes its time to wear in, fading gradually with movement, use, and age. It’s denim that tells your story. We have three washes across our Felix and Russell silhouettes.

Shop Selvedge Jeans

All The Right Washes

Alongside fit and fabric, colour takes centre stage - expressed through fifteen distinct washes across our three fits. All designed to fit into your life today, tomorrow, and every day after.

Shop All Jeans

Not Just Jeans

A first for Wax: alongside our denim jeans, three top layers now join the lineup. Two jackets. One chambray shirt. The Healey chore jacket is our take on the classic denim workwear staple. The Rufford reimagines the perfect denim jacket silhouette. And the Manilla chambray shirt takes the classic Western design and refines it.

Shop All Denim