SS25 Collection: Embrace The World

Wax London proudly presents SS25: Embrace the World - a collection inspired by the spirit of adventure that first sparked our journey and continues to shape our vision.

To celebrate its launch, we unveil Love On The Run - a cinematic, modern love story influenced by Hollywood classics and the films that defined our youth. It’s our most ambitious creative project yet, and we’re incredibly proud to share it with you.

The film follows Ben and Coral, a young couple, on a road trip through California’s breathtaking landscapes. Dressed in Wax’s SS25 collection, the characters embody the fearless confidence and reckless abandon of young love, their wanderlust perfectly mirroring the collection's essence.

We can’t wait for you to explore the collection and experience Love On The Run.

Eldon - Black Doodle Embroidered Cotton Jacket, Felix - Ecru Loose Fit Denim Jeans, Montague - Brown And Ecru Striped Ribbed Organic Cotton Vest, Felix - Blue Loose Fit Denim Jeans

Crosby - Ecru Pointelle Cotton Cardigan, Felix - Blue Loose Fit Denim Jeans

Whiting - Navy Marine Beatnik Overshirt, Montague - White Ribbed Organic Cotton Vest

Tellaro - Black Embroidered Knitted Cotton Polo, Felix - Black Loose Fit Denim Jeans

Jaunt - Brown Check Linen Shirt, Montague - White Ribbed Organic Cotton Vest, Felix - Blue Loose Fit Denim Jeans, Fen - Tonal Brown Suede Jacket, Felix - Ecru Loose Fit Denim Jeans

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Whiting - Ecru And Multicolour Hutton Check Overshirt, Felix - Blue Loose Fit Denim Jeans, Fen - Tonal Brown Suede Jacket, Felix - Ecru Loose Fit Denim Jeans, Montague - White Ribbed Organic Cotton Vest

Porto - Ecru And Multicolour Splash Crochet Knitted Polo Shirt, Tyne - Natural Chalk Stripe Trousers, Crosby - Ecru Pointelle Cotton Cardigan

Eldon - Black Doodle Embroidered Cotton Jacket, Felix - Ecru Loose Fit Denim Jeans, Montague - Brown And Ecru Striped Ribbed Organic Cotton Vest, Felix - Blue Loose Fit Denim Jeans

[Left] Crosby - Ecru Pointelle Cotton Cardigan, Felix - Blue Loose Fit Denim Jeans

[Middle] Whiting - Navy Marine Beatnik Overshirt, Montague - White Ribbed Organic Cotton Vest

[Right] Tellaro - Black Embroidered Knitted Cotton Polo, Felix - Black Loose Fit Denim Jeans

[Left] Crosby - Ecru Pointelle Cotton Cardigan, Felix - Blue Loose Fit Denim Jeans

[Middle] Whiting - Navy Marine Beatnik Overshirt, Montague - White Ribbed Organic Cotton Vest

[Right] Tellaro - Black Embroidered Knitted Cotton Polo, Felix - Black Loose Fit Denim Jeans

[Top Left] Jaunt - Brown Check Linen Shirt, Montague - White Ribbed Organic Cotton Vest, Felix - Blue Loose Fit Denim Jeans, Fen - Tonal Brown Suede Jacket, Felix - Ecru Loose Fit Denim Jeans

[Bottom Left] Whiting - Ecru And Multicolour Hutton Check Overshirt, Felix - Blue Loose Fit Denim Jeans, Fen - Tonal Brown Suede Jacket, Felix - Ecru Loose Fit Denim Jeans, Montague - White Ribbed Organic Cotton Vest

[Bottom Right] Porto - Ecru And Multicolour Splash Crochet Knitted Polo Shirt, Tyne - Natural Chalk Stripe Trousers, Crosby - Ecru Pointelle Cotton Cardigan

[Top Left] Jaunt - Brown Check Linen Shirt, Montague - White Ribbed Organic Cotton Vest, Felix - Blue Loose Fit Denim Jeans, Fen - Tonal Brown Suede Jacket, Felix - Ecru Loose Fit Denim Jeans

[Bottom Right] Porto - Ecru And Multicolour Splash Crochet Knitted Polo Shirt, Tyne - Natural Chalk Stripe Trousers, Crosby - Ecru Pointelle Cotton Cardigan

SS25 is a bold celebration of colour and pattern, blending effortless vibrancy with refined craftsmanship. By day, the palette embraces tranquillity with washed indigo, soft seafoam, and earthy sandstone. As night falls, the mood shifts - rich, deep tones come to life, punctuated by striking accents of peach, mauve, and berry.

This season also showcases our most elevated tailoring yet. Pure linen suits are reimagined in vivid summer brights and deep, saturated hues. Jackets are designed with a relaxed fit, soft shoulder construction, and half-lining, offering a contemporary, unstructured feel. We’ve fine-tuned the small details and have added even more thoughtful touches - such as Wax's signature one-button cuff, which injects character into this timeless formalwear staple.

Whiting - Navy And Ecru Block Check Overshirt, Kurt - Stone Organic Cotton Trousers, Felix - Blue Loose Fit Denim Jeans

[Left] Rove - Pink Check Organic Cotton Shirt [Right] Whiting - Orange Pike Check Overshirt, Prim - Ecru Open Knit Vest, Felix - Blue Loose Fit Denim Jeans

[Top Right] Whiting - Ecru And Multicolour Yard Check Overshirt, Prim - Ecru Open Knit Vest

[Bottom Left] Whiting - Navy And Ecru Block Check Overshirt, Montague - Ecru Ribbed Organic Cotton Vest

[Bottom Right] Fintry - Rust Linen Blazer, Alp - Rust Linen Trousers Montague - Brown Ribbed Organic Cotton Vest

[Top Right] Whiting - Ecru And Multicolour Yard Check Overshirt, Prim - Ecru Open Knit Vest

[Bottom Left] Whiting - Navy And Ecru Block Check Overshirt, Montague - Ecru Ribbed Organic Cotton Vest

[Bottom Right] Fintry - Rust Linen Blazer, Alp - Rust Linen Trousers Montague - Brown Ribbed Organic Cotton Vest

Whiting - Navy And Ecru Block Check Overshirt, Kurt - Stone Organic Cotton Trousers, Felix - Blue Loose Fit Denim Jeans

Rove - Pink Check Organic Cotton Shirt

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Whiting - Orange Pike Check Overshirt, Prim - Ecru Open Knit Vest, Felix - Blue Loose Fit Denim Jeans

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Whiting - Ecru And Multicolour Yard Check Overshirt, Prim - Ecru Open Knit Vest

Whiting - Navy And Ecru Block Check Overshir, Montague - Ecru Ribbed Organic Cotton Vest

Fintry - Rust Linen Blazer, Alp Trousers Rust Linen, Montague - Brown Ribbed Organic Cotton Vest

No Wax collection would be complete without the return of our iconic Whiting overshirts - this season, reimagined in fresh pastel hues and textured fabrics. Alongside them, the Otto overshirt makes a statement with bold quilted designs, the perfect lightweight layer for cooler summer evenings.

New additions include embroidered co-ords, striking striped patterns, pure linen & checks, effortlessly blending casual elegance with versatility. For the modern adventurer seeking individuality, our breezy yet bold short-sleeve shirts inject dynamic personality into any summer wardrobe.