Back To Life:
AW24 New Arrivals

Posted on: November 5th, 2024 – Words by

Wax London proudly presents ‘Back To Life’ - a story celebrating artistry and creativity. In our latest campaign, we embrace the electricity of the city we call home and spotlight the young creatives who inhabit it. Our narrative follows a new generation of musicians who continue the legacy of their chosen genre.

Filmed in the London institution of Gerry's Club in Soho, our hero film spotlights London’s finest young Jazz musicians, Abel, David, Chelsea, Josh and Jackson, as they immerse themselves in their flow state to create a collective performance that showcases their talent and our New Arrivals.

Discover the new additions to our AW24 collection below.

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