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SS25 Collection: Embrace The World
Wax London proudly presents SS25: Embrace the World - a collection inspired by the spirit of adventure that first sparked our journey and continues...
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Posted on: March 2, 2025 – Words by
You know those radiant beams finally breaking through the clouds? That’s the sun - yes, the very one that’s been playing hide and seek for the last few months. This first glimpse of its golden glow means one thing: spring is on the horizon. And with it? A much-needed wardrobe refresh. Perfect timing, because our SS25 collection just dropped, and it’s packed with statement pieces that’ll have you stepping up your style this season. Follow our lead - we’ve got you covered.
Let’s address the seasonal wildcard: the weather. Spring’s unpredictability makes one thing certain - you need a go-to jacket on hand. Enter the Eldon - it’s got you covered, literally and stylistically. Its textured jacquard flower stamp motif mirrors the first signs of bloom, making it a fitting choice for the season. The navy and ecru colourway keeps things versatile, effortlessly pairing with the rest of your wardrobe. Here, we’ve styled it with our new Didcot shirt, complete with floral embroidery - as you can tell, we’re all in on botanical designs this season.
Our black doodle appliqué Didcot shirt flew off the shelves when we introduced it in SS24 - even Bradley Cooper and Joe Jonas were spotted wearing it. A fan favourite from day one, we knew it deserved a comeback for SS25. This is the ultimate spring-summer shirt. Crafted from a breathable cotton-linen blend, it’s built for the warmer days we’re all looking forward to. The relaxed, airy fit keeps things effortless, while the washed black base ensures maximum versatility. But the real standout? The bespoke beige appliqué doodle designs add a unique, artistic edge. If you missed out the first time, consider this your second chance.
Here’s something you might not have considered: knitwear is a spring essential. Not the heavy, winter-ready kind, of course. This season, we’re all about bold, statement-making knits, and the Tellaro multicolour twist knit polo might just be the standout. A multicoloured knit might sound like a step outside your comfort zone, but the vibrant hues are grounded by a neutral beige base, making it surprisingly easy to wear. And if there’s ever a time to embrace a bit of colour, it’s spring - consider the Tellaro your perfect entry point.
Now here's a true classic from our collection: the Whiting overshirt. This particular Pike pick - say that three times in a row - has firmly cemented itself as a Wax essential over the past few seasons. And, for many reasons, It’s the ultimate spring piece, too. Its rich orange tones echo the sunlit warmth of the months ahead, and as for versatility? It’s unmatched. Wear it as a shirt, layer it up, or throw it on as a lightweight jacket - whatever the day calls for. And frankly, who knows when it comes to spring weather.
Another Didcot makes the list - and why not? It’s our most popular short-sleeved shirt silhouette for a reason. But this one isn’t an old favourite - though it’s bound to become one. Introducing a fresh SS25 design that keeps the same relaxed cut and breathable cotton-linen blend but stands out with a striking embroidered swirl motif in pale blue, set against a rich navy base. This pattern is a bespoke creation from our design team - it’s an elevated piece you’ll love just as much as we do.
The Lido is a brand-new silhouette, a new fabrication technique, and soon to be a new staple in your wardrobe. Unlike its minimal short-sleeved counterparts, the Lido brings a little extra to the table thanks to its 100% cotton construction. The waffle texture adds distinctive depth to your seasonal look, making it anything but basic. It's also cut for a short, boxy fit - but if a more relaxed style is your thing, size up like we did here. And since it’s lightweight and breathable, it’s essential when the sun finally shows up.
Wax London proudly presents SS25: Embrace the World - a collection inspired by the spirit of adventure that first sparked our journey and continues...
Read moreBright, bold, and a technicolour take on tailoring. That’s how we feel about our newly elevated suiting collection - but let’s talk details...
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