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Harvey James knows good clothing - it’s literally his job. As Associate Editor at SLMan, he spends his days hunting down the latest and greatest in...
Read moreWax London 2025 Wrap Up
Posted on: January 1st, 2026 – Words by
2025 is officially in the books, and what a year it was. We launched our strongest collections to date, stepped confidently into new territories, and watched Wax pieces shine everywhere from Glastonbury to The Traitors. It's been one to remember.
Before we say a final goodbye to 2025, here’s a look back at the highlights that shaped our biggest year yet.
Celeb Spotting
Charles Leclerc. Aaron Taylor Johnson. Ian Wright. Chris Evans. Callum Turner. Anthony Mackie. Noah Schnapp. Leo Woodhall. James Norton. Joshua Jackson. Douglas Booth. Name after name, all wearing Wax.
10 Years Of Wax
Wax turned ten - a milestone worth celebrating the right way. Surrounded by our team, friends of the brand, and our closest customers, we came together to honour a decade of Wax.
Launching In America
This year saw Wax arrive in the US, launching local shipping stateside. Free returns, free shipping over $200, and no duties or handling fees - all designed to deliver a seamless experience for our US customers.
Headlining Acts
This year saw Wax step into the spotlight. From appearing throughout Maribou State’s most recent tour to designing custom pieces for Noah Kahan’s UK and EU run, including his standout moment at Glastonbury, it’s been a defining year for music and Wax.
The Traitor In Our Old Faithful
Along with the rest of the nation, we were glued to our screens during The Celebrity Traitors. So it came as a brilliant surprise to see eventual winner Alan Carr wearing our best-selling Pike Whiting Overshirt.
The Optimist Residency
This summer, we crossed the pond for a month-long residency at The Optimist - one of Los Angeles’ most celebrated retail spaces, right in the heart of the city. We kicked things off with an opening night celebration, complete with Madre Mezcal cocktails and wood-fired pizza from Roberta’s.
New Stores
At the start of 2025, we had three London stores: Soho, Covent Garden and Spitalfields. Since then, we’ve expanded with concession stores at Fenwick Newcastle and The Gleneagles Arcade, opened a new London location in Canary Wharf, and launched our first store outside the capital in Leeds.
Wholesale Ventures
Ross and Matt of our Wholesale team have been taking our future collections to global stockists around the world. From London and Paris to New York, and our first-ever trip to Chicago, they’re steadily growing Wax’s international presence year on year.
What’s To Come For Wax
The wholesale team weren’t the only travellers this year. Our design team journeyed to China, Korea, Hong Kong, India, Bangladesh, Milan and Paris, partnering with suppliers across the globe to shape what’s next for Wax - but that’s still under wraps.
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