Wax Denim: Character With Every Wash
Ahead of our AW25 launch, we’re introducing a curated denim capsule built for true denim enthusiasts - featuring the debut of our very first selved...
Read moreAW25 Collection: Rewind & Reclaim
Posted on: September 2nd, 2025 – Words by
Wax London proudly presents our AW25 collection: Rewind & Reclaim.
Drawing on the people, places, and pieces that have shaped our journey, our AW25 collection looks inward to honour the past. It’s a tribute to a decade of craft, community, and the timeless character that defines Wax London.
The collection channels the evocative spirit of the 1970s - an era of bold self-expression, striking aesthetics, and timeless attitude - reimagined through a modern lens. Highlights include the return of our iconic overshirts alongside new silhouettes - Nolan, Rockley, and Romley - all updated with rich textures and refined details.
AW25 also marks an evolution in form for us, introducing elevated tailoring, new trouser shapes, and a curated range of accessories. From fluffy cable knits to heavyweight outerwear, the collection is designed to face the elements - and stand out doing so.
We can’t wait for you to explore the collection.
To mark the launch, we present “Cut From The Same Cloth” - the hero campaign film for the season. A cinematic tribute to heritage and intergenerational wisdom, the film draws inspiration from the personal relationships that sparked the brand’s inception. The film follows two brothers as they navigate loss and rediscover the memories that shaped them. The result is a visual narrative that showcases our AW25 collection and captures our brand’s core values: family, connection, and enduring style.
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