Two silhouettes. Twelve washes. Two selvedge options. All 100% cotton.
At Wax, we make great denim. No stretch or elastane, just durable, versatile denim that’s responsibly sourced and finished with expert stitching to get the best from the fabric. But quality isn’t just about how long a pair of jeans lasts - it’s about how you live in them, and how they live for you.
All The Right Washes
Alongside fit and fabric, colour takes centre stage - expressed through twelve distinct washes across our two fits: six for the Russell, eight for the Felix, including two selvedge options across both styles. All designed to fit into your life today, tomorrow, and everyday after.
The Russell - Regular, Straight Fit
A timeless straight fit from waist to ankle, cut with a regular leg and built on the blueprint of the everyday jean. Made for you, your dad, and whoever comes next. A style that’s remained relevant for decades - and one that’s made to endure for many more.
The Felix - Loose, Straight Fit
A loose fit silhouette designed for effortless comfort, the Felix falls cleanly from thigh to ankle. It strikes a balance between modern and traditional - bringing together the best of both. Easy to wear, easy to live in.
Two Takes On Selvedge
Selvedge denim begins on traditional shuttle looms, where fabric is woven with care, patience, and precision. The result is a clean, finished edge - a hallmark detail best seen with a turn-up at the hem. Built tougher by nature, it takes its time to wear in, fading gradually with movement, use, and age. It’s denim that tells your story. An investment in character that only gets better the longer you live in it.
This season, we offer two washes: a deep dark rinse and a fresh new light blue. Both are available in our Russell and Felix fits.
The Craft Behind Wax Denim
Hear from our Menswear Designer, Charlotte, as she explains the thinking, process, and purpose behind our denim collection.
