Wax Denim: Character With Every Wash

More than any other piece of clothing, denim jeans have truly stood the test of time. Worn by icons of cinema, cultural pioneers, and your local pub heroes alike, they’ve cemented their place as a cornerstone of the modern menswear wardrobe. Their enduring appeal lies not just in their timeless style but in their remarkable versatility - constantly evolving through new designs, fits, and, of course, washes.

At Wax, we create clothes with character - pieces designed to reflect your individuality. And what better canvas for self-expression than a timeless pair of jeans? Ahead of our AW25 launch, we’re introducing a curated denim capsule built for true denim enthusiasts - featuring the debut of our very first selvedge denim offering.

Selvedge denim is woven on traditional shuttle looms, producing a tightly bound, durable edge that prevents fraying - identifiable by the signature coloured line revealed when jeans are cuffed. The result? Stronger, longer-lasting denim that ages beautifully, developing unique fades over time. Each pair becomes a personal story - an investment in character.

And we didn’t stop there. Two fits. Eight washes. All 100% cotton. All designed to be worn, lived in, and loved for years. Wax Denim carries character in every stitch and every wash. Let’s take you through the collection.