Wax Festive Serious - Chapter Three

We kickstarted our Wax Festive Series last week, shining a light on what our team members are getting up to this Christmas. Because although we all share similar lives in the same city, the way we spend the day differs wildly, depending on our roots, beliefs and traditions.

Ask any Londoner why they love this city, and you’ll more or less get the same answer. It’s a little bit of everything, a melting pot of diversity, your chance to travel the world without leaving your borough. So, in ode to that, we’re here to show you around on the day London becomes London and then some. Introducing London from five of our homes with our families on Christmas Day. Here’s Tom, our co-founding Brand Director, (hand drawn by co-founding Creative Director and Tom’s beautiful wife, Steffy) in all his top Wax wishlist finery.

What does Christmas mean to you?

I guess just a coming together of family, friends and people you haven’t seen all year... And eating lots of food on the sofa.

What are you doing for Christmas this year?

I’m going to my grandma’s for Christmas, which is what I do every other year when I’m not in Sweden with [wife and Wax co-foundering creative director] Steffy. I can’t wait. It’s gonna be my mum, Steffy, me, my grandma and uncle. And [Wax marketing executive] Christian and his brother and sister always come and say hi on Christmas Eve.

Do you have any duties usually on Christmas day? (Christmas tree hunting?)

I cook Christmas lunch most years. I made the Christmas ham in Sweden last year, which for them is a bigger tradition than it is in the UK. I burnt it. Nice n crispy.

What’s your favourite Christmas tradition?

Every time we go to Sweden, we go and cut down the Christmas tree with Steffy’s nieces and decorate it, which is always pretty special. Christmas in Sweden is always so lovely, as it’s cold and snowy. Sort of how you imagine Christmas to be like.

What’s your favourite thing about spending Christmas in Sweden?

Going as a guest and doing absolutely nothing, except for cutting the tree down and burning the ham.

What’s on the menu?

This year, as we’ll be in England, it’s gonna be a traditional turkey lunch.

Have you got a favourite Christmas song?

The Pogues – Fairytale of New York. Boring I know.

Is there anything you’d like to change about Christmas?

I think not sending cards, as they’re not great for the environment. Maybe we could all just send one card a year for everything – birthday, Christmas, congratulations, commiserations, etc, all combined.

What’s on your Wax wishlist?

As the temperature has dropped, I’ve been wearing our Malmo Puffer, it’s so warm! I’m also loving our loose fit jeans and beanies.