100% Organic - what does that actually mean?
Whether we’re at the supermarket, watching telly or scrolling social media, we’ve all got used to the word organic being thrown at us in everyday life, it’s so frequent we’re almost blind to it.
So when it comes to clothing, what does organic actually mean?
It all starts at the Farm
When a farmer decides to go organic, they remove pesticides and fertilisers from the production cycle completely, which in turn encourages the following:
- Better health of the farmer
- Increased soil fertility
- Increased biodiversity
- Reduced water pollution
- Reduced greenhouse gas emissions
From farm to factory and every step in-between, all production processes must meet the rigorous standards set by organic cotton certification bodies.
We work with our suppliers to source organic cotton fabrics that meet the Global Organic Textile Standard (GOTS) or the Organic Content Standard (OCS).
Clothing with a conscious
This week we’re excited to announce a promotion across our organic cotton collection; everything from tees, hoodies, joggers, polos and shorts are included to help you get set-up for summer.
Jersey and Sweats
Hoodies, joggers, jumpers and shorts; your all-encompassing world of comfort starts here. With a worn vintage feel to them, we pre-launder our Jersey pieces to give it that unique one-of-a-kind aesthetic.
For everyday comfort and understated style, all these Polos are cut from 100% cotton jersey, meaning breathability and durability come as standard.
As timeless staples go, our Reid and Dean tees are about as elevated as they get. Cut from luxuriously soft and textured cotton, the boxy fit and dropped shoulder continue to be a hit for dress-down days.
Our signature relaxed-fit trouser, the Kurt, has a slightly tapered and cropped leg with a drawstring waist for maximum comfort.